Are you Angry yet?

Chocolates, flowers, soft toys, and all things “i”, are some of the most popular gifting ideas. But the very-cute Angry Birds merchandise is an ultimate. In this season of love, everyone is angry. Well not literally, but the infamous Angry Birds are everywhere, not only are they on Facebook now, they have also arrived in a store at the Helsinky-Vantaa Airport in Finland to give many love birds a little help on picking a valentine’s day present. And soon they plan to set shops in China too, which is considered 

the game's fastest-growing market.

In an effort to further promote a successful brand, having official Angry Birds merchandise is yet another step towards taking over the gaming industry. Moreover, this is a great way to make a brand omnipresent. I mean, they are on everything possible—flip flops, key chains, school bags, towels, stickers, t-shirts, playing cards, notebooks, tattoos, and even on cupcakes. So here comes the big question. Can any and every brand do the same? The answer is not that simple, copying someone else’s branding strategy might not work in same way for others. This kind of brand promotion needs strategic thinking, budgeting, and impeccable execution. Think of this, why didn’t angry birds merchandise come out when the game was launched in 2009? Or, why weren’t they given away as free-bees? In my view, it is so because Rovio, the Finnish game developer company, was confident about the success of the game and wanted to revolutionalize the gaming industry. Perhaps “revolution” is a big word, but purely based on the craze it generated, it is sort of a revolution. Rovio’s strategy with the merchandise is primarily to recreate the Angry Birds magic again and again. And now with more variety in birds to play, and a way to make some extra bucks, it is their way of reminding people that they are all around.

On another note, making extra bucks is good for any business, but the larger goal is to embed the brand in the minds of fans globally, which this brand successfully managed to do. So next time you are touring the beautiful Finland or having a layover at the busy airport, don’t forget to visit the official Angry Birds merchandise retail store. Well, you don’t really have to visit Finland to get these, just check out the official Angry Birds Store and pick one for yourself.

Yours truly,

A BIG Angry Birds Fan